Foolproof is an experience design company and part of Zensar, a global technology company. They specialise in end-to-end digital product and service design for global brands. They employ a team of over 100 working from offices in the UK and Singapore, with specialist partners around the world. Their approach to design is based on three principles: collaboration, iteration and measurement. The result is evidence-driven design, where both clients and customers are part of the design process to create new and better digital experiences.