Food Decision Software Inc. (FDS), has emerged as one of the top respected names in food industry specific software, providing its solution, WinFDS, exclusively to companies involved in food distribution, and food manufacturing. Their clients are small to medium sized food distribution and food manufacturing companies. Often, when they set out to buy software, they do not think like a food distributor; instead they think like a distributor, and start looking for accounting and/or distribution software. They work in food distribution every day and do not realize how different their challenges are from durable goods distributors.