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Folch create concepts, brands and narratives reaching and engaging audiences on the new paradigm. Folch helps clients to build their own brand on a solid conceptual basis allowing companies to reach and engage with their audiences. Folch's integral vision of the creative process in its entirety allows them to create concepts for communication campaigns, projecting their message across different channels and medias.
“Art direction should be infused with the product’s personality and attitude. With this in mind, we decided not to work with a commercial format, instead using an impactful and sometimes harsh visual language. The shoe is brought to the core of the tension, with the aim of emphasising the foot in the beauty of the body’s proportion.”
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