Flynax Classifieds Software is a web software company based out of Sunny Isles, FL, US with technical support offices located in Kyrgyz Republic and Russia. The original name of the Company and of the product was reefLESS, hoping that the way for their software will be free of reefs and other obstacles. Even though they didn't hit the reefs, they had to overcome difficulties of an online start-up. When writing the code, they sometimes doubted whether they’ll be able to take their niche in the market or not, which was already shared by a few classified companies by that time.