Fixel is a fully automated audience segmentation tool that ranks your website audience according to their level of engagement. Their platform learns how users interact with your site, and by applying advanced machine learning algorithms, they highlight only those visitors that matter most. Using advanced machine learning algorithms, they analyze dozens of parameters of user interaction on your website, in real-time. They are then able to sort your users into different groups based on their level of engagement directly into your current ad platforms like Google AdWords, Facebook Ads, and any other ad platform. This way you can maximize the return on your remarketing budget.