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“When it comes to the different marketing organizations, Cisco is a very large organization. You have marketers that are focused on vertical and industries, some that are focused on buying centers or technologies. We found it very similar to a Rubik’s cube you had these different sides and you had to cut it to match your perspective. Being able to see things in FirstRain and the changes in real-time was a great opportunity.”
"Combine the technology with the quality of the news, and you’ve really got a product that’s going to fit the bill and drive some ROI."
PitchBook is the financial information technology provider trusted by leading investors, companies and advisors. Their core offering is the PitchBook Platform, award-winning data and analysis software that makes it easy to analyze private and public companies, global M&A, private equity and venture capital activity, along with the limited partners, investors, funds and advisors involved. In addition to providing technology and custom research services, PitchBook also publishes a daily newsletter and quarterly reports detailing key industry activities and trends.
BrightFunnel is the pioneer in revenue attribution and forecasting for B2B marketers. Through multi-touch attribution and intelligent forecasting, CMOs and their teams can finally get the complete picture of Marketing’s impact on revenue.
ObservePoint offers a premier Data Quality Assurance Platform, automatically verifying web tag performance and improving digital data quality for the world’s leading enterprises. ObservePoint’s proprietary DataAssurance technology works with virtually every marketing technology to ensure accurate data collection across all channels and devices. The platform validates data collection from analytics, advertising tags, tag management systems and other data collectors automatically. Founded by John Pestana and Rob Seolas, ObservePoint has attracted some of the brightest analytical minds in the digital data space to solve some of the industry’s most challenging problems.
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