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“When it comes to the different marketing organizations, Cisco is a very large organization. You have marketers that are focused on vertical and industries, some that are focused on buying centers or technologies. We found it very similar to a Rubik’s cube you had these different sides and you had to cut it to match your perspective. Being able to see things in FirstRain and the changes in real-time was a great opportunity.”
"Combine the technology with the quality of the news, and you’ve really got a product that’s going to fit the bill and drive some ROI."
PitchBook is the financial information technology provider trusted by leading investors, companies and advisors. Their core offering is the PitchBook Platform, award-winning data and analysis software that makes it easy to analyze private and public companies, global M&A, private equity and venture capital activity, along with the limited partners, investors, funds and advisors involved. In addition to providing technology and custom research services, PitchBook also publishes a daily newsletter and quarterly reports detailing key industry activities and trends.
BrightFunnel is the pioneer in revenue attribution and forecasting for B2B marketers. Through multi-touch attribution and intelligent forecasting, CMOs and their teams can finally get the complete picture of Marketing’s impact on revenue.
Criteo is a global performance marketing technology company that enables e-commerce companies to leverage large volumes of data to efficiently and effectively engage and convert their customers. With their predictive software algorithms, coupled with deep insights into consumer intent and purchasing habits, Criteo are able to price and deliver highly relevant and personalized advertisements in real-time. Every day Criteo are presented with billions of opportunities to connect users with relevant messaging. Partnering with Criteo clients to optimize their advertising placement decisions based on data and activity on their websites, Criteo helps improve online shopping by allowing them to reach more customers and to increase their volume of online sales. To this day, Criteo operate globally in 130 countries with more than 1600 employyes and have 27 offices worldwide. Furthermore, Criteo partner with over 8,500 clients and are in direct relationship with over 11,000 publishers.
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