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“When it comes to the different marketing organizations, Cisco is a very large organization. You have marketers that are focused on vertical and industries, some that are focused on buying centers or technologies. We found it very similar to a Rubik’s cube you had these different sides and you had to cut it to match your perspective. Being able to see things in FirstRain and the changes in real-time was a great opportunity.”
"Combine the technology with the quality of the news, and you’ve really got a product that’s going to fit the bill and drive some ROI."
PitchBook is the financial information technology provider trusted by leading investors, companies and advisors. Their core offering is the PitchBook Platform, award-winning data and analysis software that makes it easy to analyze private and public companies, global M&A, private equity and venture capital activity, along with the limited partners, investors, funds and advisors involved. In addition to providing technology and custom research services, PitchBook also publishes a daily newsletter and quarterly reports detailing key industry activities and trends.
BrightFunnel is the pioneer in revenue attribution and forecasting for B2B marketers. Through multi-touch attribution and intelligent forecasting, CMOs and their teams can finally get the complete picture of Marketing’s impact on revenue.
GlobalLogic is a full-lifecycle product development services leader that combines chip-to-cloud software engineering expertise and vertical industry experience to help their customers design, build, and deliver their next generation products and digital experiences. They expertly integrate design, complex engineering, and agile delivery capabilities to produce superior business outcomes for global brands. Headquartered in Silicon Valley, GlobalLogic operates design studios and engineering centers around the world, extending the benefits of their true global presence to customers in the telecom, automotive, healthcare, technology, media and entertainment, manufacturing, and semiconductor industries.
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