"Loved working with the team at FireRock. As a fast moving startup in a two-sided marketplace, they helped us crystallize our thinking on who are our true customer sets and how to achieve compelling and specific messages to each audience while making the messages all fit together so there were no inconsistencies. I particularly liked the strong focus on them getting to know our customers directly so they could know what they care about and can speak their language. That helped them get up to speed quickly and provide value quickly. We ultimately ended up with a great go-to-market strategy and plan."