Financial Cents, Shahram spent over a year interviewing hundreds of accounting firms to learn about the most significant problems when growing their firm. Through these interviews, he learned that as their team grew, it became difficult to run their firm from spreadsheets. The spreadsheets didn’t give them the real-time visibility to easily track the status of work, which caused work to fall through the cracks and missed deadlines.
"Financial Cents helps accounting firm owners bring everything into one location. If you want to know how to send out a social media post or how to onboard an employee, there's a process for it. If you want to know how long it took to onboard that employee, there's a report for it in Financial Cents. It's the backbone of everything in an accounting or bookkeeping firm. If Financial Cents weren't there, we would literally fall apart."
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