Financial Cents, Shahram spent over a year interviewing hundreds of accounting firms to learn about the most significant problems when growing their firm. Through these interviews, he learned that as their team grew, it became difficult to run their firm from spreadsheets. The spreadsheets didn’t give them the real-time visibility to easily track the status of work, which caused work to fall through the cracks and missed deadlines.
"I know you can do a certain amount of these in Outlook, but I haven't tried to the extent of what’s possible with Outlook, I just can’t imagine it doing all we need and having access to our client information like we do in Financial Cents."
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