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Financial Cents, Shahram spent over a year interviewing hundreds of accounting firms to learn about the most significant problems when growing their firm. Through these interviews, he learned that as their team grew, it became difficult to run their firm from spreadsheets. The spreadsheets didn’t give them the real-time visibility to easily track the status of work, which caused work to fall through the cracks and missed deadlines.
"We would write things on a sticky note and place it on somebody's desk because the person wasn't there. And then the person, while shuffling all their papers, mistakenly covers …
"This program is such a benefit to our accounting practice that we did not want knowledge of it to leak out to other accounting practices."
"Financial Cents makes me feel calm and in control. Having a visual overview of where work is at makes me feel like things are on track."
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