“Yes, these types of initiatives were already around, but in our case we have to remember that we were dealing with a multi-customer and multi-service company. We might have to deliver polymer asphalt to somewhere difficult to get to, packaged and palletised in different countries, across Europe or across the world. This meant that the challenge was obtaining a tool that was able to cope with all of these different scenarios. FIELDEAS Track and Trace drives digital transformation processes in the company's haulage and logistics operations with the clear aim of fulfilling a customer-centric strategy.”