"I turned to FDP because I was launching a new, unique product and needed expert help to create marketing material that: 1. Captured the attention of 2 key target markets, 2. Explained simply how the product benefited them, 3. Generated enquiries As it’s the first product of its type, I needed to convey a lot of information in a few words, and was struggling to see how to do this. Lisa and Alan from FDP arranged a 2-hour meeting at no cost to me. They took the time to make sure they knew who the target markets were, how the tool benefited them, made suggestions and asked me lots of questions (some of them challenging!) to make sure I was really clear about what I needed and how I would use it. After that, it was an easy process for me – Alan sent me drafts of the recommended material, I suggested minor tweaks and always had a fast, positive response. Within a few days, I had signed off on a new suite of marketing material. My next product is in development, and I’m already scheduling in a return visit to FDP – put the kettle on guys!"