FCB New Zealand is focussed on one thing for their clients to deliver change. And to deliver that they have a single P&L business model across all of their services. This means they are powerfully interconnected, nimble and uniquely aligned. They also believe changing attitudes alone doesn’t change business results. Changing behaviour does. Their model removes barriers to finding the most effective solution for their clients’ problems, avoiding bias towards any particular discipline. Whatever works best, works. Their single collective focus, combined with the elimination of financial and territorial barriers, naturally encourages a collaborative mindset. This has become hardwired into the culture of FCB and extends beyond internal relationships. They believe co-creation with their clients and external partners is essential for delivering success.