Evolving Systems helps Communications Service Providers win in the fast-changing, disruptive environments in which they compete. With constant innovations such as 5G, the Internet of Things, and the Cloud re-shaping the telecommunications landscape, their battle-tested platforms, and solutions have helped CSPs evolve their businesses for over 35 years. Their Evolution platform empowers CSP marketers to impress, excite and animate their customers. A powerful, new customer engagement technology, Evolution is designed to capture customer data from multiple sources, build a 360° profile of customers and integrate with telecoms communication and provisioning channels. This provides Marketing, Retention, and CVM teams with an intuitive user interface in order to manage Real-time, Context-driven decisioning using Machine Learning methods, advanced customer journeys, and gamified loyalty rewards and engagement programmes.