“On Twitter and Facebook you cannot follow people based on their specific interests in sports; you cannot write articles and find other user articles within specific categories of sport; you cannot make a prediction on an upcoming match and be rewarded with points based on how other users predicted; you cannot add sporting events to your calendar, get standings, fixtures, results or live scores. As we deliver all of this and much more, users will be attracted to Sportlobster not only for those reasons mentioned, but also because in the very same environment they can enter relevant discussions within their interests in sport.”