“We use Ethnio when we need to talk to people that a recruitment agency just wouldn't be able to find. We often want people who are in the early stages of researching or using our product, and are in the right mindset. Other recruitment methods just don't cut it for these situations. Every project is different and experimentation with copy, incentives, scheduling and style in Ethnio is important to improve results. The fact that this kind of on-the-fly editing is supported is what makes the tool unique.”