The Essential Agency helps tech companies see past the technology they’re selling; to better understand the people making the decisions and identify the challenges the technology is solving for them. Sometimes this requires a fundamental mindshift from selling product to helping prospects to establish whether your product can solve their problems.
"TouchStar has worked closely with Essential Communications for over 5 years. We are a diverse PLC with operating companies providing mobile computing solutions to niche sectors such as airline, warehouse & logistics, oil & gas and facilities management. Our solutions are relatively technical and complex but Essential has always embraced the challenge of delivering effective and impactful copy with enthusiasm. More importantly they deliver this service in a cost-effective and timely manner."
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