Ensighten empowers global brands to enhance their digital business by using first-party customer profiles and data to fuel their marketing campaigns. The company’s marketing data platform is anchored by an enterprise tag management module. It is used for mission-critical purposes such as attribution, optimization of mobile app experience, and personalization.
In addition, Ensighten provides top notch safeguards for data security and privacy, direct ownership of digital customer info, and over 1,100 turnkey vendor tag integrations. The company is based in Silicon Valley with offices in London, Sydney, and San Diego. It boasts numerous top global brands as clients including Microsoft, Dell, Panasonic, and United Airlines.
A customer data platform (CDP) is powered by real-time, first party data owned by the brand in its digital and offline ecosystems. Therefore, an enterprise tag management module is the foundation of a CDP as it enables you to gather, manage, own, and act on data from a range of sources. Then, you can integrate it into a layer for consumer data that creates rules and definitions crucial to unifying intelligence from multiple sources.
Ensighten’s CDP offers one source of truth about consumers to drive marketing activities and produce revenue. The CDP aggregates and integrates data from digital and offline channels, such as point-of-sale activity, call center, and CRM. You can use this data to improve important marketing platforms and applications, including advertising technology, analytics, attribution, personalization, and more.
The CDP collects and harvests info across the consumer journey, and thus facilitates omni-channel marketing that includes digital devices and channels, as well as conventional customer touch points like in-store engagement, call center activity, and TV advertising. Data becomes the basis for customer profiles and is used to support marketing activities at the level of the individual user or shopper.
Advertisers and marketers need to track consumers as they engage brands, make calls to support agents, visit stores, and browse digital channels. It is important to engage these buyers in real time across this ecosystem particularly as there is an increase in the number of touch points in the purchasing journey because of Internet of Things (IoT) and proximity marketing.
There is fast growth in global regulations governing the personal info of users. This makes privacy a top priority for digital marketers. Ensighten offers privacy capabilities that enable you to implement both explicit and implicit user consent models regulating compliance, whitelists, and data collection with rules across borders as your enterprise expands its business globally.
Ensighten pricing details are provided on request. Contact the company to get your custom quote.
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