“I knew we could increase tennischannel.com’s branding and traffic numbers through organic search, but I needed experts to show us the way. During my search for the right company, I was bombarded by dozens that wanted our business and I was completely confused about which one to choose. The mysteries of algorithms and rankings are not easy to understand or navigate. I went with my gut and chose Elixir after I saw co-founder Fionn Downhill speak on a panel and it’s been a great partnership ever since. Fionn, Dylan, and team have done an excellent job of coaching, advising, strategizing, and implementing for us. We are now ranked among the top 10 sites on Google for the difficult-to-rank word “tennis,” have seen impressive increases in traffic, and have expanded our relationship with Elixir to include viral marketing efforts for our sweepstakes and special initiatives. After reaching our initial goals, Elixir never put us on auto-pilot and have continued to be creative, solution-oriented, and a pleasure to work with.”