"The ability to see clothing in a much more robust, dynamic way, early on in the process through 3D imaging is a big help that allows Theory to understand fabric choices, understand color, and understand styles”, says Rosen. “Our team is really excited about the opportunity to get involved and be at the forefront of this technology. I think there is a lot of advantages to it, and I’m excited that our company has embarked on this work with Optitex."
"We have been able to offer 100% custom size suits in the same amount of time as a standard size. The custom-it business has grown over 400% for us. We have reduced returns due to improper sizing down to almost zero. Our dealers have little to no returns. And our reputation for being the #1 quality suit in the market has stayed true even though we’ve tripled in size the last three years."












