"The ability to see clothing in a much more robust, dynamic way, early on in the process through 3D imaging is a big help that allows Theory to understand fabric choices, understand color, and understand styles”, says Rosen. “Our team is really excited about the opportunity to get involved and be at the forefront of this technology. I think there is a lot of advantages to it, and I’m excited that our company has embarked on this work with Optitex."
"Moving from manual to digital gives us an advantage in cost and time, but also the ability to execute. The results are more accurate and more in tune with reality."