“Improving customer experience is vital for us, as the fight of getting better every day cannot be won without the voice of our customers flowing in every part of the organization. e-satisfaction.com is important in this, as it makes sure that feedback reaches all departments of MyShoe.gr, even at the top level management. Call center costs reduction is really important for us but the most important is that we know what our customers really need and we can personally serve each and every one of them, showing how important they are for us.”