"WeFinance (wefinance.co) is a loan crowdfunding platform. We help borrowers save money on existing or new loans by borrowing micro-loans directly from their own community and others who believe in them. Thus, our payment solution needed to be easy to setup and intuitive for our end users, but powerful enough for us to manage suites of loans on our users’ behalf over months and years without requiring them to take action. And, because we’re in the business of saving people money, we can’t accept the exorbitant fees so many platforms charge. Dwolla white label is the perfect solution for us. There’s no need for users to deal with any external payment accounts, and most of them use Instant Verification to link their bank account in seconds. Then, we can easily manage loan payments for them with Dwolla’s API, and transmit repayments back over time to each individual lender, whether it’s a $25 loan or $2500, without all the savings getting sucked up in transaction fees."