"Safety is one of our core corporate values and an integral part of our strategic objective. As such we look at safety as a way of not only doing business, but rather as a way of life, because we want to be safe at work, at home and on the road. Our major challenge was not creating a safety management system or policy or procedures. Although these are imperatives for any successful safety program, our challenge was to establish the mind-set, behaviours and culture needed to achieve and maintain safe actions and conditions. That is why we embarked on a journey to transform our safety culture. Our aim is to be a leading company for the sake of our people, properties, community and shareholders."