


BDSA Pte Ltd believe that branding lies in its foundations. While many other ‘branding’ agencies in Singapore focus largely on visuals, they do it differently. Here at BDSA, they believe that looks are nothing if a brand has no substance. Let’s use the analogy of a house. No matter how beautiful, a house without proper foundations will crumble under stress. MNCs & SMEs alike are houses. Despite being little, SMEs too require a solid structure. These little houses possess much potential to become industry heavyweights. This is where they come in. At BDSA, they use a 3-step approach to help SMEs like you build your brand from the inside out.
Six | Half | Dozen : Design Studio put a huge emphasis on branding companies consistently throughout all their marketing materials. Both in print, and online, they consistently design advertisements, brochures, displays, flyers, websites, e-blasts, informational graphics, reports and publications for their clients. They work closely with them in a collaborative effort, especially during the first few projects, to ensure they get to know the client, their projects and their target audience. The better they know these details, the better they can illustrate and design to get their message across clearly and effectively.
Heskes is a branding and design practice delivering successful designs, campaigns and brand ideas that give clients a competitive advantage. Heskes is led by Willem Heskes, branding and design specialist. His background lies in working at renowned global brand consultancies such as FutureBrand, Brand Union, Saffron Brand Consultants, Landor and Wolff Olins amongst others. He’s worked in a wide range of industries: air travel, Olympics, sports, healthcare, charity, financial and telecommunications to name some. Willem has the ability to bring expertise and put together the right team, or collaborations, when the project demands it, making Heskes a flexible studio based on a wealth of experience and talent.

