“We knew we had a loyal customer base who were passionate about the brand, we just needed help turning this passion into a customer acquisition strategy. Duel did just that – the platform incentivises our most socially active customers to share their own content with their own followers, promoting the brand and our values in the process. It's also helped us to guide that content creation, meaning the community's output can be used across our social, CRM and omnichannel campaigns. It really helps us stand out from our competition as we've created a community that people really want to be part of.”