“The research enabled us to clarify our product launch in terms of product name and brand design elements, and gave us several important consumer insights in terms of the consumer’s attitude to our new product proposition, which our sales team have been able to use to support the selling process. …

“The research had proved very useful and insightful and would help form the basis of his marketing strategy. The results were clearly understood and were well received by key decision makers within the organisation, helping to show the need and direction for future marketing activity.”