“The results were spot on. The results on most songs were consistent with our expectations which not only gave us confidence in the methodology but also meant we could make the necessary playlist changes without any second guessing. We also uncovered a handful of tracks that we weren’t currently playing …

“The research had proved very useful and insightful and would help form the basis of his marketing strategy. The results were clearly understood and were well received by key decision makers within the organisation, helping to show the need and direction for future marketing activity.”