“The results were spot on. The results on most songs were consistent with our expectations which not only gave us confidence in the methodology but also meant we could make the necessary playlist changes without any second guessing. We also uncovered a handful of tracks that we weren’t currently playing …

“When researching product placement for Big Brother they used some new more innovative methodologies including eye tracking and neuroscience which enabled us to gain a detailed insight into the effectiveness of the campaign. Their understanding of TV research and the team’s enthusiasm and professionalism are invaluable and I have no …