Dressipi is driving a step-change in personalization for fashion ecommerce. By understanding the unique complexity of fashion (think seasonality, trends, body types, taste etc), Dressipi helps retailers to show each visitor the items they’re most likely to buy and keep. Products are automatically tagged with 3x more detail. Data is crunched at scale. Fashion expertise is overlaid. Dressipi does the heavy lifting so that their customers can stay ahead of the competition and enjoy higher profits. Today, Dressipi’s personalized recommendations and outfits outperform all competitors in A/B tests, and deliver incremental improvements to profit (+21%), revenue (+12%), returns (-15%) and sell-through rate (+10%). Finally, personalized ecommerce that lives up to the hype.
“We didn’t want to offer the status quo of basic recommendations. We wanted to go beyond that and truly predict what our customers were looking for at an individual level. We wanted a partner that went the extra mile, truly understood the fashion domain and would work with us to innovate and create unique experiences that were in line with our brand DNA. Dressipi delivers on all of this and allows us to offer our customers a truly personalized experience, which is a key part of our strategy.”
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