Dressipi is driving a step-change in personalization for fashion ecommerce. By understanding the unique complexity of fashion (think seasonality, trends, body types, taste etc), Dressipi helps retailers to show each visitor the items they’re most likely to buy and keep. Products are automatically tagged with 3x more detail. Data is crunched at scale. Fashion expertise is overlaid. Dressipi does the heavy lifting so that their customers can stay ahead of the competition and enjoy higher profits. Today, Dressipi’s personalized recommendations and outfits outperform all competitors in A/B tests, and deliver incremental improvements to profit (+21%), revenue (+12%), returns (-15%) and sell-through rate (+10%). Finally, personalized ecommerce that lives up to the hype.
“Not only are the emails great on performance and engagement on the customer but on our teams as well, the time frames that we can turn these emails around are quicker than if we were to send a normal trade email. After the success of having Dressipi within our BAU emails, we’re looking at ways we can explore other use cases with emails. As part of a retention and acquisition plan, we’re looking at how we can talk to customers post-purchase by using Dressipi’s outfit recommendations.”




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