Don't Cry Wolf is a PR Week's Best New Consultancy. But, more importantly, they're a communications consultancy that looks to help no bullshit brands build affinity. At the heart of the business is one thing. The truth. They will be happy if people think of Don’t Cry Wolf as the most straight talking and honest bunch they’ve come across in their industry. It runs through their philosophy and is something they believe in. With this philosophy they look to help brands that believe in cutting through the nonsense and hype and building affinity with their audiences. They do only a few things, but do them really well. Strategy, creative and training are in their heartland. They're not a huge agency. They're a tight-knit consultancy that is interested in hitting goals not hours.