DNA is a multifaceted company part creative agency, lifestyle company, and mobile app publisher. They aim not only to provide people with great services but also to leave a positive impact in the communities that they affect. They accomplish this by promoting a lifestyle that includes innovation and creativity, living sustainably, keeping mind, body, and soul aligned and balanced, and empowering others to reach for their full potential. Their aim is to light the creative spark in individuals to think outside of the box and make a positive change in the world.