"We have worked with DMS Designs for over 3 years now and during that time they have progressively taken on the design and implementation of not only all our conventional print media requirements but also our digital presence for our Apartment Hotel buildings. The knowledge and expertise from DMS Design about web-based development and design has allowed us to recreate the web presence for our two buildings from the ground up. The step by step process undertaken in the design of our new websites started with identifying the key weaknesses in our previous site. Fast forward through the process and the resulting websites not only looked aesthetically pleasing but also provided relevant information to the end-user in a simple and easy to use format. DMS Design managed to achieve a fine balance of creating a site that not only meet the human user requirements but also achieved solid search engine ranking results through a carefully crafted optimisation strategy. The greatest testament one can provide however is the increase in business through traffic and conversion increases. In this regard we have seen a 50% increase in room night production through our website and conversely a 50% increase in revenue generated directly to our hotels. We highly recommend DMS Design for any hospitality business looking to improve their direct bookings through their online presence."