"In my experience working with Diversify, the staff are extremely professional and very easy to deal with. Operating in a very competitive and price-sensitive FMCG market means that one of the challenges with Dominos’ growth has been to continue to improve on and add to both its customer engagement and franchisee services while also containing its costs and maintaining its profit margins in a high-volume low-margin business. Dominos has used the opportunities presented by offshoring through Diversify to add substantially to its customer engagement program and franchisee support services without significantly increasing its operational fixed costs and without the need for a major capital injection. In addition, Dominos has sourced offshore staff for more senior support roles who have possessed skills and expertise that have been otherwise difficult to find in Australia."