"To accomplish our goals associated with diversification of trade markets, we are implementing customer service strategy in many different sales channels. Customers, apart from the support of 30 Departments and Trade Offices, have been also able to shop fully online in a high-class internet store since August 2013. Extra customer …

"It is difficult to convince the employees to introduce new ideas, especially such radical ones. Moreover, our vision and strategy need to be legible to the Board of Directors and owners. We cannot begin without their support and - as you can see - the project is planned to last …