"The redevelopment of the Union Square site has meant we can effectively present our brand and provide a clear value proposition to AEC and construction organisations, which has been very important for us strategically. Transitioning to Kentico EMS has also made our marketing efforts a lot easier and more effective. We can now monitor our campaigns much more effectively all from one platform instead of using multiple platforms. Furthermore, by making use of the marketing automation that Kentico EMS offers we’ve seen some great results, especially for our events, which see greater attendance and conversion rates."