“We felt the platform and the way the training with the Digital Marketing Institute was given really suited our needs. We also had an existing relationship with the Digital Marketing Institute and people on our team who had done courses in the past. For us, it was a natural next …

“Firstly, an opportunity to enable our staff to upskill and broaden their skills in marketing in an area that wouldn't have been part of the traditional diplomas or degrees 5 or 10 years ago. Secondly, our spend has shifted significantly from traditional media into digital channels. So, it was very …