Digital Den Marketing provides an insight into what I offer – digital marketing services. For those familiar with digital marketing, you’ll know it covers many disciplines and skill sets – some creative and others more technical. The inclusion of ‘marketing’ in my brand logo aims to illustrate that I’m a marketing professional, rather than an expert in IT. Den is also an abbreviation of my name, Denise. But a den can also be a quiet and comfortable room for conversation, relaxation, reading and writing. So I think of Digital Den as not just my brand name, but a place – a creative space where I develop ideas, whether it’s at my kitchen table, a co-working space or simply outdoors in the garden or a park (when Northern Ireland weather allows it!). A den is also the shelter or retreat of a wild animal which led me to the fox – that’s another story in itself.
“As a team, we co-ordinate multiple marketing projects at any one time so it’s good to have an extra resource that we can call upon during busy periods. Having Denise on board to take the lead on this project enabled us to fulfil our objectives quickly and keep other projects progressing at the same time. We understand our business and the markets we operate in really well but we also benefit from opportunities like this to discuss marketing issues in depth with other professionals to learn from their experiences working within the construction sector and in other types of business. We enjoyed working with Denise as it gave us all the opportunity to share knowledge, put forward our own ideas, challenge perspectives and learn from each other. Ultimately, projects like this enable us to develop and deliver really effective marketing strategies for McAvoy Group.”
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