DeviceAtlas is the world's leading provider of device intelligence and data. It provides high performance, high speed device detection capabilities. They provide many leading technology companies, brands, and advertising platforms with up-to-the minute data on all connected devices in use in today's multi-screen world. DeviceAtlas was launched in 2008 to meet the needs of the growing number of mobile developers around the world. It has quickly become the world’s premier mobile device detection solution. It is one of the largest repositories of mobile device profiles, based on W3C recommendations.
“Device targeting is a mandatory feature in the mobile ad business. The mobile handset market is very fragmented and we have a lot of local device manufacturers and models, each with a small portion of the market. After doing a field test, DeviceAtlas emerged as the best solution, with an identification rate approximately 15% higher than other players.”
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