DesignLSM is specialises in the following services for the hospitality and retail industry. They are multi discipline practice works with a diverse portfolio of world class clients, ranging from independents to iconic brands. They have a strong UK and International portfolio, working in Europe, the Middle East, Central Asia, South East Asia and North America. It's encourage a spirit of collaboration with all clients, colleagues and suppliers which creates lasting relationships and enables as to deliver engaging and memorable environments and experiences.
“The main challenge in re-branding Waterside was to avoid alienating it’s family customer base. We wanted to make the identity solid to give the brand legitimacy, and simple to appeal to both families and a wider audience alike.”
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