“Anita Champaneri is breath of fresh air on the PR scene in the West Midlands. She quickly grasps what the media are after and happily puts the effort in to arrange what is needed. Anita’s obviously happy when things go when, but also – and rarely for a PR – she remains positive and understanding when things go wrong, and she gains that extra respect for the media. When I launched BQ West Midlands last year, she was quick to respond with excellent ideas for our main features, and within a year one of her suggestions made our lead feature and cover picture. I enjoy working with Anita because she’s what I’d call a ‘low maintenance’ PR – She contacts me with good ideas, but is not always on the phone and never expects the journalist to act as a cutting agency. Anita’s a pleasure to deal with and that means her clients are more likely to shine.”