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Defy Case Studies

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    DNA Experience Design consultancy using insight, creativity and technology to make a positive impact for government, businesses, the economy and the lives of New Zealanders. They solve large and complex challenges to help organisations transform and grow – through organisational design, employee, digital and customer experience. They provide evidence-based, human-centred and future-facing outcomes as they deliver capability building, research, journeys, strategies and solutions in collaborative working models alongside client internal teams.

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    DesignRussia provides a full scope of web services ranging from building websites of all varieties to search engine optimization. They specialize in building websites in Wordpress and Magento systems as well as building ones from scratch using Yii and Zend frameworks. They prefer building long-term relationships and always focus on on-time and on-point communications with all the partners. They continually strive to maintain a competitive edge over others in the market and aim to deliver products of the highest quality as efficiently as possible.

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    I'm passionate about building businesses and great products for their clients in loose tees and ripped jeans, leading passionate people and breaking my chest press PBs on Mondays. My struggles from growing up in a Chinese-Australian migrant family forced me to be curious, hard working and self-driven. I've gone from selling my spot in the canteen line for $1 (per student) during my primary school days, slapping Adwords on my gaming forum which made me a couple hundred dollars a day to scaling CPA offers through Facebook apps generating over $300,000+ at the age of 18. Over the last decade, I have built, scaled and sold a handful of online businesses.

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