"The team has truly put us on the map ahead of our competitors and helped us demonstrate our unique offering to NHS Trusts around the country. As our first B2B PR campaign it was important that the agency understood our product and what we wanted to achieve from media contact. In this case, it was a mixture of clarifying myths surrounding the use of IT in the NHS – and actively introducing the company to the media. But we also wanted the industry to know that we are the biggest supplier to the NHS, and the team has managed to achieve this."