"Valley Vet Supply is a national B2B and B2C catalog and web retailer with three major titles, each with a fairly unique customer base and product mix. Since 1985, VVS has helped livestock producers be more profitable, enabled equine enthusiasts to pursue their passion, and aided pet owners in maximizing the enjoyment of their pets. But unlocking the data associated with these divisions was a major obstacle to building better marketing campaigns, let alone running multichannel campaigns. DSI helped VVS overcome these obstacles by building a comprehensive user-friendly marketing database and then connecting it to MarketWide. This immediately opened a virtual smorgasbord of capabilities for VVS including campaign management, integrated email, BI reporting, and conversion tracking. Through MarketWide, VVS now develops campaigns that combine catalog and email channels to target web buyers, maximizing marketing spend ROI and buyer retention In addition to managing multichannel campaigns, VVS uses MarketWide to capture website visitors and match them back to marketing campaigns, allowing them to better measure promotion results, reallocate marketing spend to proper sales channels, and enhance the contact strategy for customers and prospects. As a result, VVS enjoys key competitive advantages in responsiveness, flexibility, and accurate targeting. Thanks to the proven power – and simplicity – of MarketWide."