"The reason we use DAIS is they make us uncomfortable. We need our ideas to be challenged. To ensure we stay on track and innovate we need to have a manageable brand structure and clear communication framework that supports our strategic direction. DAIS have a way of understanding what we are trying to achieve and work hard to support us by pushing our thinking to achieve more than we initially thought possible. Over the years we have not only created a strong brand strategy but formed a really positive and fun working relationship."