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60 Watt is a creative advertising and design agency. It’s a communication consultancy. They don’t have a one dimensional view of how you should talk to the outside world. Instead, they advise on every aspect of a company’s communications. Not just TV, radio, press and posters but also sales promotion, direct response, recruitment and online. Not just how to communicate with your customers but also how to converse with your staff.
Imaginate Creative is a multi-disciplined, award-winning design agency, who embraces the importance of brand and work with clients to develop innovative ideas that inspire and excite, built on strategic thinking and business insight. Their philosophy is: Imagine then Create. Conceived by a desire to provide an environment where imagination can flow without restriction, whilst retaining real business values, structures, and organization. The Imaginate perspective is often invaluable - providing a facility for clients to develop ‘blue sky’ ideas with a team equipped with specific brand learning. For this reason, their partnerships with clients, whether an SME or a global brand, tend to be long term, fulfilling, and creatively charged!
The application of virtual reality in e-commerce has enormous potential for transforming online shopping into a real-world equivalent. However, the growing research interest focuses on virtual reality technology adoption for the development of e-commerce environments without addressing social and behavioral facets of online shopping such as trust. At the same time, trust is a critical success factor for e-commerce and remains an open issue as to how it can be accomplished within an online store. This paper shows that the use of virtual reality for online shopping environments offers an advanced customer experience compared to conventional web stores and enables the formation of customer trust.
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