"The concept of the 3D asset being truly an asset — as in one that can be reused to generate revenue is essential. The idea that I can now jump on opportunities for leveraging existing content at no additional cost and almost no internal effort at all is such a big win."
"We send free fabric swatches to potential customers, but this capability is more transparent when they can see an extremely close up view of the fabric. When they then order fabric samples, it confirms that they look like the renderings, and that helps give people the confidence to place an order."