“With the new brand site we would like to get our brand values across: That Montana is pragmatic, yet playful. We want to give our customers a comprehensive experience wherever they are in the customer journey – just looking for inspiration or ready to purchase their personalised configuration. The 360 viewer and the 4k image quality is important in communicating our high-quality product.”
"We send free fabric swatches to potential customers, but this capability is more transparent when they can see an extremely close up view of the fabric. When they then order fabric samples, it confirms that they look like the renderings, and that helps give people the confidence to place an order."
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