"Metso was spending a lot of money on printing and mailing promotional materials to all of its resellers. With constant product updates, many of those pieces became obsolete. So we came up with a solution to convert all of their literature to an electronic format and created an interactive CD-ROM that could be mailed or used at trade shows, as well as a corresponding web site that contained the same information. The result was less printing and mailing costs and a quicker update cycle using our short-run disc printing capabilities."