Cyance helps businesses transform their data, predict buying behaviour and accelerate their sales and marketing ROI. Powered by its next generation machine-learning technology and unrivalled ecosystem of global data sources. Cyance’s pioneering Behaviour Based Marketing Technology platform ‘Nexus’ detects the digital footprints that businesses are leaving online. By tracking this online behaviour from 150 million+ global organisations, Nexus helps organisations pinpoint which businesses are in an active buying journey and what makes their customers, prospects and competitors tick, with laser precision.
“Our sales agency Quantum have opened our eyes to the power of the Nexus buyer intent platform. Within 6 months we saw a 58:1 return on our investment and a qualified pipeline of 2.9m euros. Nexus gave the ability to identify good fit accounts in the market for Panasonic Mobile solutions and target them with more relevant messaging and it is this, that drove the performance gains.”
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