Customer Crunch is a pure play customer intelligence solution provider. Their approach is to deliver solutions covering Customer data strategy, CRM initiatives, Data Science, and even complete Digital Transformation programs . They are inspired to work with organisations on a mission to understand their unique customer story. They define customer with a wider lens then most. CUSTOMER: ‘Any individual, business or government entity that has the potential to start, continue or renew a relationship with your product or services.’ From Finance to Farming, Mining to Media, Gaming to Government, Retail to Real Estate; they believe that any organisation will become more effective through the continual focus on customer behaviour and the act of learning how to influence the motivating factors of consumer choice.