Custobar is the only sales and marketing platform designed with retail at heart from the very beginning. Their vision has been to be the leading customer data platform in the market and to provide the best user experience for their customers. Their mission is to help multichannel B2C service providers to utilize their customer data to the fullest in the time of global ecommerce and digitization of the industry.
“We have managed to turn 75 % of our staff into marketers. They create email campaigns with Custobar and we use those campaigns on social media too. My goal is that every piece of content that goes on Custobar has to go on social media, even if it is a 2 € investment. Our sales people are the best marketers because they know the products. We just give them a shopping history and browsing history. Someone who browses the records of Iron Maiden is not likely to hate the band. Actually, his passion makes him a very potential customer.”
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