Cummins&Partners is Australia's leading independent creative:media agency. A creative:media agency? Yes, they've brought creative and media back together. They are a full service creative agency, as well as a media planning and buying agency. Bringing these two disciplines back together, as the medium and message must work together to be fully effective.
“The campaign is about celebrating the fans of our game and the role they play in supporting their teams and making our game what it is. We have incredibly loyal and passionate fans and the imagery used across the campaign is all real. The AFL Finals is the pinnacle event on the Australian sports calendar and we want fans to come along, with full voice and enjoy the best of our great game.”
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