"Our 9,408 shareholders are bloody superstars; they’re 400% more likely to refer a friend, and a massive 500% less likely to churn, once they become an investor, than other users. Our shareholders’ zeal for telling their friends is largely responsible for our rapid growth, which is dwarfing our competitors."

“A lot of people came to us and said they wanted to get involved but didn’t have thousands of pounds to invest. That’s another reason why we really wanted to gain finance through crowdfunding, as those people could still join us from as little as £10. This allowed our friends …