"At the previous IPVS, I stood as an attendee at the back of the room and watched for hours as people voted for their next destination, and listened to multiple complaints from people disenfranchised from the process due to being unable to attend the final day and the physical vote’ ‘When I returned to Ireland, I laid out the problem with Stuart in CrowdComms and we came up with a plan to do it digitally. This wasn’t just a simple vote, it was a multi-million euro decision for the countries involved, so security, integrity and the ability to cross-check through in-built redundancies were vital. Through Stuart and the CrowdComms team’s flexibility and technical expertise, we put in place a system where the number of delegates voting more than trebled (from around 300 to over 1,000) and the whole process took less than fifteen minutes on the final day. It also – and as a marketing person this is always a bonus – made more people engaged with the process and helped us to do the dramatic reveal to lots of ‘oohs’ and ‘ahs’!"