"I started working with Crocstar to help us develop a new application pack for our customers. Typically, much like all financial products, there's a certain level of complication to the process. The existing application pack that we send to potential customers is extensive and in some cases people were getting confused – this lead to a level of dropout. Crocstar removed the jargon associated with pensions and helped us reposition our content into easily understandable chunks – focusing on lifestyle benefits a great pension product can bring. It's been a really great project and Crocstar's collaborative approach and agile workflow made a complex project an ease to deliver."